The Point of No Return? A New Model for Reverse Logistics
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Free and seamless returns have long been cited as a critical part of the ecommerce customer experience. Over the past few years, as retailers and brands made ecommerce returns increasingly effortless, consumers bought more stuff online and, because returns were getting easier, returned more stuff! A vicious, unstainable cycle of returns proliferation had started and COVID made things even worse.
The Point of No Return? A New Model for Reverse Logistics
The Point of No Return? A New Model for…
The Point of No Return? A New Model for Reverse Logistics
Free and seamless returns have long been cited as a critical part of the ecommerce customer experience. Over the past few years, as retailers and brands made ecommerce returns increasingly effortless, consumers bought more stuff online and, because returns were getting easier, returned more stuff! A vicious, unstainable cycle of returns proliferation had started and COVID made things even worse.