The attention span of today’s investor is incredibly finite. It seems that every other week a new sector is razor “hot,” leading to a spree of founding companies in the category and an equally rampant sprint of investors going after those companies. For better or worse, our little firm is likely to get priced out of these categories if a category and team are consensus “hot,” so our only real choice is to ignore the noise of “heat” and focus on categories we are going to love over the next twenty years.
"Why Now?" and Why It Matters
"Why Now?" and Why It Matters
"Why Now?" and Why It Matters
The attention span of today’s investor is incredibly finite. It seems that every other week a new sector is razor “hot,” leading to a spree of founding companies in the category and an equally rampant sprint of investors going after those companies. For better or worse, our little firm is likely to get priced out of these categories if a category and team are consensus “hot,” so our only real choice is to ignore the noise of “heat” and focus on categories we are going to love over the next twenty years.